Gucci has developed a new circular material to be used for the upper of a footwear collection, as an alternative to animal leather. The material is produced locally and is 77% renewable content. Certified viscose and cellulose are combined with a polyurethane with a bio-based component. The viscose comes from sustainably managed forests and is processed in a process that recovers most of the chemicals, and the wastewater is fully purified after treatment. Certified cellulose, because it also comes from responsibly managed forests, is processed with a process that involves no residue or waste. The bio-based polyurethane is derived from GMO-free wheat and corn of European origin.
Waste from the material’s production process will be reused or recycled by the brand through the Gucci-Up upcycling program.
Gucci develops a circular material alternative to animal leather
Category
End of Life