Reducing environmental impact, encouraging recycling and reducing CO2 emissions.
These are the goals achieved by the team of experts at Actimel, a Danone brand, which has been implementing eco-design strategies for years to improve the environmental performance of its packaging.
The latest innovation sees the elimination of the graphic label that used to cover the bottles, transferring all useful information onto the primary packaging.
This improvement, under optimal sorting and recycling conditions where the aluminium cap and bottle are disposed of separately, allows a recycling rate of 99% according to Cyclos – HTTP, Institute for Recycling and Product Stewardship.
The new Actimel bottle was first launched in 2022 in Germany and Belgium and will be marketed in all European countries from 2023, saving 857 tonnes of plastic.

Source and image: actimel.it

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