Max Mara uses production scraps to create new clothes

Max Mara has created a new padding for its coat collection through an important upcycling process called CameLuxe. The company has in fact managed to convert a production scraps of camel fabrics into a new resource used as a padding, which guarantees the same thermal insulation properties of a virgin raw material.
The processing of the material consists of a first phase of textile waste selection, which through a mechanical process are transformed into thin fibres and finally mixed with recycled polyester, creating a high-performance insulating compound. Through research and development of sustainable fashion garments, the group has ached to an innovative material solution of circular economy, resulting from an efficient management of resources.

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