New Levi’s collection that use natural, recycled and circular materials. It is emblematic of the company’s continued commitment to innovation and sustainability in the fashion industry.
The collection includes a pair of jeans, a trucker jacket and shirt made with a 70/30 cotton-to-cottonized hemp blend, and T-shirts made of 100% organic cotton or made of a recycled cotton blend, the bluer one is made from recycled blue jeans and the white one is made from post-industrial cotton.
The hemp went through a process developed by fiber technology specialists that softened the material, giving it a look and feel that is almost indistinguishable from cotton. It marks an important sustainable step as the environmental benefits of hemp have been known – it requires far less water and land in the growing phase and has a smaller footprint than other natural fibres.
Levi’s: clothes made of hemp and other circular material
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End of Life