First meeting in Milan for this exhibition event which is specifically created for architects and designers, 19-20 November 2014 at MiCo – Fiera Milano Congressi. After the decennial success in Europe, ARCHITECT@WORK arrives in Italy with a key word: innovation.
Exhibitors are asked to only show innovative products. Companies send their technical specifics of everything they would like to exhibit and the committee made of architects and designers evaluate each single product: when it has been marketed? What’s new compared to the market? Ad most of all: is it really innovative for the Italian market?
The format is completely new: the traditional corridors among stalls have been transformed into lounge areas, where it is possible to analyze interesting negotiations in informal and reserved way. Awards, exhibitions, debates and round table will be framing this event.
In order to face the topic of sustainability, there will be the exhibition SIM-ARCH (Sustainable Innovation of Materials in Architecture), curated by Arch. Marco Capellini CEO MATREC, organized by the publishing house Design Diffusion, is foreseen, offering a panoramic view of innovative and eco-friendly materials.
The SIM-ARCH exhibition is divided into two sections.
- Sustainable materials
- Sustainable trends
SIM-ARCH is the exhibition introducing an international selection of more than thirty materials with high environmental worth, innovative and with specific applications in the architecture and design fields. Natural materials from renewable sources, recycled materials and bio-materials used for floors, insulations, finishes, coverings, worktops, furniture pieces and much more, will be exhibited with specific information on technical-environmental features and with the images of the most relevant architectural and industrial uses. An exhibition formula allowing architects and designers to see, tough and analyze all the specific aspects of these materials which distinguish the new eco-friendly architecture strategies and products.
Furthermore visitors will have the chance to have access to a multimedia library exclusively dedicated to thousands of eco-friendly materials and most innovative international products of Ecodesign. This is SIM-ARCH. In addition, visitors will have the opportunity to access to MATREC web site, dedicated exclusively to thousands sustainable materials and product.
Wednesday 19 November
14:15 – Arch. Massimo Roj/Progetto CMR. Restyling of the Garibaldi towers.
17:30 – Arch. Marco Capellini/Matrec. Sustainable Materials Trends.
Thursday 20 November
14:30 – Alessandro Scandurra (Scandurrastudio) Renovation of the city through the re generation of public urban spaces Project: Expo Gate.
17:30 – Arch. Marco Capellini/Matrec. The choice of materials for the “sustainable” design of a product.
The participation to the seminars is free and it includes the achievement of professional credits. Also visiting ARCHITECT@WORK is free upon a quick online pre-registration (www.architectatwork.it) with 2500 code. (P.M.)