Wristwatches toward circularity

Panerai, talian watch company specializing in the production of diving watches, is consistently seeks new methods, materials, and sustainable solutions.
From the synergy with Razer, the leading global lifestyle brand for gamers, Luminor Quaranta Razer Special Edition was born, a limited series of 500 pieces designed with the goal of raising awareness of the importance of preserving the environment.
The case, bezel and back are made of eSteel™, a next-generation metal obtained from pre-consumer recycled steel scraps (up to 95%) coming from different industries, preferably from Swiss watchmaking industry. eSteelTM exhibits the same properties as its conventional counterpart.
The strap is made from post-consumer recycled PET derived from plastic bottles. A second recycled rubber bracelet is offered in the watch packaging.
In addition, the watch packaging is composed of 72% recycled materials and made of FSC-certified paper.

Source and image: razer.com