How Circular Is Circular?

How Circular Is Circular?

By Marco Capellini.
The extremely rapid spread of this term calls for the adjustment of instruments enabling companies and users to provide and receive effective information on the “circular” performance of a product.

In recent years, the circular economy has drawn increasing attention, so much so that today it has become a sort of slogan/symbol to describe environmentally-friendly changes made (or to make) to a product.
The debate at EU level – and the ensuing deadline of 28th August regarding public consultation – led businesses, associations, consortia and European and non-European public administrations to discuss the kind of approach to adopt. And the ways in which different types of products/waste should be considered as far as recovery and recycling are concerned.

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