There are several possibilities.
Depending on what you want to communicate and the goals you want to achieve, you can pursue different solutions.
You can choose to create a communication-oriented only to material that you used, or create a communication on the overall value in terms of product sustainability.
Please, do not use “generic” and “abused” terms that in many cases they say everything and nothing.
The strategy is to tell a “story” to engage the consumer and the market.